In Europe’s largest motorcycle market, the Chambre Syndicale Internationale de l’Automobile et du Motocycle (CSIAM) publishes detailed sales figures for 2-wheelers, which include sales of electric motorcycles and 125cc-equivalent electric scooters. The data confirms that BMW’s C-Evolution is still the king of electric 2-wheelers, with sales of 277 units. Total sales of electric motorcycles and scooters for the first 8 months of 2015 (not including 50cc equivalent scooters) reached 362 units, compared to 377 units for the whole of 2014.
|Jan-Aug 2015||Jan-Dec 2014|
|Electric market share||0.35%||0.27%|
The most disappointing numbers are for the sales of electric motorcycles, with Zero and KTM way below their 2014 sales level, and Brammo on track to repeat its 2014 sales. The surprise is the good performance of the French trial bike, the EM7.
As for the 125cc-equivalent scooters, besides BMW, the French Artelec is maintaining its sales level of last year, while GOVECS’ sales collapsed. It is really too bad that the CSIAM does not brake out the sales of electric scooters for the 50cc-equivalent market. We therefore don’t know the 2015 sales of last year’s leaders of that market, Peugeot and Yamaha. We only know that GOVECS sales went from 20 units in 2014 to 94 units for the first 8 months of 2015, which is a remarkable performance.
Overall, it is hard to find much to rejoice about these sales numbers. The market for electric 2-wheelers, especially motorcycles, is not taking off in France the way we expected. And the market in the USA, for which it is impossible to find real data, is probably a lot alike. Well, there is always next year….