Can Mission Motorcycles become the Tesla of bikes?


The Tesla Model S has become the star of the electric cars, and Tesla announced recently that it has sold 22 450 units in 2013. The Model S is already available all over the world, and Tesla’s charismatic leader, Elon Musk, makes sure that the buzz around the car isn’t abating.

It would be great if an electric motorcycle manufacturer could create the same buzz and success. At this point, the most likely candidate seems to be Mission Motorcycles.

RideApart, a web portal for motorcycle enthusiasts, recently named the Mission RS the 2014 Motorcycle of the Year (not just among electric motorcycles, but among all motorcycles). The Mission RS is an electric bike made by a team of young electro-techies in San Francisco. With its 17 kWh lithium battery, it can reach a max speed of 150 mph from its 163 hp motor, and has a real world range of 140 miles. Prices start at $58,999, and if you add the GP Package, it will cost you $74,999! But according to RideApart, it is the best bike ever.

A cheaper version, the Mission R, will start at $32,499 with a 12 kWh battery, and will also be available with a 15 or 17 kWh battery. Deliveries should start this summer, with production of the RS version limited to 40 units.

It looks a lot like the strategy used by Tesla, which sold the first Model S in a limited high-end version, before releasing the cheaper versions. Like Tesla with its car, Mission Motors is re-inventing the motorcycle and trying to beat the established Japanese and European manufacturers.

And as Tesla a few years ago, Mission Motorcycles just went through some growing pains: one of the three founders left the company and is now suing his former partners. This is nothing unusual among young start-ups in the San Francisco area.

Of course it is now up to Mission Motorcycles to execute, and release its new motorcycle on time and then scale up production. Hopefully they can also create a buzz so that the electric motorcycle can finally be perceived as a real alternative to the traditional gas-powered bikes.


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8 comments for this post
  1. Yoann wrote the 22/01/2014

    Maybe we will see Tesla buying Mission Motors as Audi bought Ducati and as BMW has its own motorbike brand?

    • JP DARWIN, the author of the post, wrote the 08/02/2014

      Interesting thought… and maybe then Tesla can also make an electric scooter like BMW!

  2. Rafal wrote the 08/02/2014

    Cool design! And near to gasoline engines. I have friends who ride bikes and design is really important for them! This and the sound… but for that….

  3. אופניים חשמליות wrote the 23/04/2014

    very cooll …
    we like this bike =)

    • JP, the author of the post, wrote the 12/11/2015

      Too bad Mission Motors went bankrupt recently!

  4. אופניים חשמליות wrote the 07/09/2014

    This article is really aweasome!!!!

  5. אופניים חשמליות wrote the 10/11/2015

    it is good article, i would like more detail, like, what model there are is such cases of racing?

  6. אופניים חשמליות wrote the 24/11/2015

    i want to buy from, should i ?

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