Brammo has sold its electric motorcycle business to Polaris, and will concentrate on developing electric powertrains.
This news comes as no surprise after Brammo’s fire sale of its existing stock and the lack of announcement regarding 2015 models. Officially Polaris, which was already Brammo’s main investor, takes over its electric motorcycle business while also “acting as a leading investor in a recapitalization of Brammo that enables the company to focus exclusively on the design, development and integration of electric vehicle powertrains”. No mention of how much Polaris paid for the acquisition of Brammo’s electric motorcycle business.
Polaris’ press release notes that “As part of this transaction, Polaris will utilize the assets acquired to begin manufacturing electric motorcycles in the second half of 2015 at its Spirit Lake, IA facility.” This is a rather vague statement, since it does not say if Polaris will manufacture the existing line of Brammo motorcycles (the Empulse and the Enertia), or if it will release electric versions of its Indian or Victory motorcycles. And we all know that release dates have a habit of being postponed in this industry, so “the second half of 2015” does not mean much.
So is it good news or bad news for electric motorcycles? On one hand, Polaris seems very serious about electrification and has the financial power to fund its projects; an electric Indian or Victory could bring some competition to Harley’s Livewire. On the other hand, if Polaris doesn’t restart the production of the Empulse and the Enertia models, it will be a major setback for the electric motorcycle.