Brammo is having a sudden fire-sale on all its models, with prices off by $5,000 to $7,000, a promotion that raises a lot of questions.
Sure, now is the time to get a Brammo! You can ride an Empulse for $156 a month (for a 2013 model and $1,500 down), or get a 2013 Enertia Plus for $6,995! At these prices, run to your closest dealership!
And it is not limited to the USA, the promotion is also available in Europe:
On the other hand, if you just recently bought a Brammo at the regular price, you might feel a little different. Even if you bought your Empulse a while ago, you probably wonder what this promotion will do to the resale value of your bike.
Discounts of up to 37% on the prices of new electric bikes are unheard of, and clearly Brammo is selling at a loss. So what is going on at Brammo? Does the firm have a urgent need of cash? Did it over-produce its bikes to such a level that it had no choice? Why does it still have 2013 models in its stock?
Some have suggested that maybe Brammo has decided to get out of the electric motorcycle business, but that would be rather surprising considering the recent efforts at developing its international distribution.
The most optimistic explanation could be that Brammo is trying to clear its inventory before announcing a completely new line of electric motorcycles. For now, we will hope that this is the case…